HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder
HairMagic+ Hairline Powder

HairMagic+ Hairline Powder

4.8

“Amazing! My thin hairline looks so much fuller now. Instant effect, easy to use, covers grays seamlessly, stays put and gives me confidence again!”

Amanda K. | Verified Buyer

Color

Color

Dark Brown

Medium Brown

Natural Blonde

Chocolate Brown

new

new

Charcoal Brown

new

Copper

new

Platinum Blonde

100% Money Back Guarantee

  • Product Info

  • Benefits

  • Shade Guide

Are you tired of the relentless cycle of visible roots, thinning spots, and stubborn greys?

 

For women over 40, the constant salon appointments and their growing expense can feel exhausting.

 

But when you reach for a quick-fix, most concealers disappoint – looking obvious, feeling harsh, or offering nothing more than a temporary mask.

 

Meet HairMagic+ Hairline Powder – the 2-minute solution that transforms your hairline instantly while caring for your hair.

 

The difference?
Our formula works WITH your hair, not against it. HairMagic+ stays put through humidity, workouts, and busy days while remaining gentle enough for even sensitive scalps.

 

Infused with Argan Oil, Panthenol, and Vitamin E, the feather-light, buildable formula creates natural-looking fullness that blends seamlessly from every angle – no one will know your secret.

 

With one simple application, you'll step out the door looking polished and confident, with hair that appears naturally fuller, fresher, and flawlessly finished.

Instantly erases greys, thinning areas & root regrowth in seconds 

Extends time between salon visits, saving you time and money 

Water-resistant – stays flawless through humidity, workouts & rain 

Creates a natural, undetectable 'real-hair' finish from every angle 

Feels weightless & builds naturally, never cakey or obvious 

Gentle formula designed specifically for mature, sensitive scalps

Choose Your Shade 
Choosing the right shade of HairMagic+ Hairline Powder is easy — just match it to the roots or natural hairline, not your ends. Our formula is soft, buildable, and blendable, so even if you're between shades, it's easy to get a natural, seamless result.
Here’s how to find your best match:
 

Dark Brown
Best for medium to dark brown hair, including shades like espresso, cool chocolate.
This rich, neutral-toned brown provides excellent coverage without looking harsh. Ideal for covering greys and filling in sparse areas on darker hair.
Also great for those with light brown hair who want to create a deeper, shadowed root effect.

 

Medium Brown
Great for true medium brown shades such as mocha, light ash brown, chestnut, or light chocolate.
Its neutral tone offers soft, natural-looking definition that blends easily into both warm and cool brunette bases. This shade may also work well for medium brunettes with subtle coppery or warm reddish undertones, offering balanced coverage without clashing.
Also works for blondes or strawberry blondes who prefer a deeper-looking root to add contrast or visual density.

 

Natural Blonde
Perfect for light blonde tones like ash blonde, beige blonde, sand blonde, or dirty blonde.
With its neutral-to-cool undertone, this shade is ideal for those who want to cover greys or define their hairline without adding warmth or brassiness. Also suitable for those with light strawberry blonde hair, as long as the red is soft and not too vibrant.

 

Copper
Designed for warm red and auburn tones such as copper, deep strawberry blonde, ginger, or light auburn.
This earthy, vibrant shade enhances natural warmth while blending seamlessly into reddish or golden-brown hair.
Perfect for those who want to cover greys, add fullness at the roots, or softly enhance brows with a sunlit glow.

 

Charcoal Brown
Best for deep brunette tones that are darker than Medium Brown but not as intense as true Black.
Its neutral-to-cool undertone prevents unwanted warmth, making it ideal for espresso, dark ash brown, or soft black hair.
A sophisticated choice for covering greys or creating sleek, natural-looking definition without harshness.

 

Chocolate Brown
Perfect for medium to dark brunettes with warm undertones—such as chestnut, golden brown, or classic chocolate shades.
This velvety, rich brown adds depth while maintaining softness and natural dimension.
Great for covering greys, filling in sparse areas, and enhancing brows with a warm, timeless finish.

 

Platinum Blonde
Best for very light blonde shades such as icy blonde, pearl blonde, silver blonde, or high-lift ash blonde.
Its luminous, cool balance ensures brightness without brassiness, blending seamlessly into ultra-light or naturally light silver hair.
Ideal for disguising thinning spots in very fair hair, covering greys, and softly enhancing brows with a crisp, radiant finish.

 

Need it for brows, too?
HairMagic+ works beautifully as a brow filler. Just apply with a small angled brush, dab on lightly, and blend for natural definition. For best results, set your brows in place with our PowerBrow+ gel for long-lasting hold

As Seen In

Customer Reviews

HairMagic+ Transformations

5 Reasons Why Mature Women Love HairMagic+

1. More Than Just Coverage – It’s Hair & Scalp Care

Unlike typical concealers that just cover up, HairMagic+ is infused with a powerful blend of Argan Oil, Panthenol, and Vitamin E. With every touch-up, you're not only instantly camouflaging greys and thinning areas but also actively nourishing your scalp and fortifying your hair. It’s beauty and wellness, beautifully combined.

2. Specifically Designed for Evolving Hair Needs

As hair matures, it can become more delicate and the scalp more sensitive. HairMagic+ understands this. Our gentle, lightweight formula is designed to be kind to your skin, providing beautiful, natural-looking coverage without the irritation, dryness, or itchiness often caused by other powders or sprays.

3. Achieve an Undetectable, "Real-Hair" Finish

Say goodbye to chalky, dull, or obvious cover-ups! HairMagic+ has a finely milled, buildable texture that blends seamlessly with your natural hair. It creates the appearance of natural fullness and depth, so you can feel confident that your secret is safe – it just looks like your hair, only better.

4. Effortless Application for Instant Confidence

We know you're busy. That's why HairMagic+ is designed for quick, fuss-free application. The included applicator pouch allows for precise placement, so you can target greys, roots, or sparse areas in minutes. Get ready to step out the door feeling polished and confident, effortlessly.

5. Water-Resistant Wear That Lasts All Day

Whether you're dealing with humidity, a sudden downpour, or just the demands of a busy day, HairMagic+ stays put. Its water-resistant formula ensures your beautifully enhanced hairline and covered roots last, giving you one less thing to worry about.

Your Secret Weapon for Confidence in Every Strand

HairMagic+ wasn’t just created to cover greys or stretch salon visits. It was designed to give you back control, comfort, and confidence—in just 2 minutes a day.
 

Every detail—from the nourishing ingredients to the undetectable finish—was carefully crafted to meet the real needs of women experiencing greys, thinning, or root regrowth. No harsh sprays. No itchy powders. No obvious patches. Just naturally fuller-looking hair that feels like you again.

 

What makes HairMagic+ your go-to solution:

Designed for mature hair and sensitive scalps

Instant, believable coverage with real-hair texture

Buildable and lightweight—never cakey or fake

Water-resistant, life-proof wear that lasts

Fast, no-fuss application with our precision pouch

Frequently Asked Questions

No matter what your question is about our products, the team at Rumi is always on hand to provide prompt and accurate answers. Email us at hello@rumicosmetiques.com anytime.

What is HairMagic+ Hairline Powder?

HairMagic+ Hairline Powder is your 2-minute solution for instantly concealing greys, extending time between colorings, and filling in thinning areas along your hairline or part. This lightweight, multitasking powder transforms your look in seconds while caring for your hair with nourishing ingredients like Argan Oil, Panthenol, and Vitamin E.

How do I apply HairMagic+?

Applying HairMagic+ is beautifully simple! Using the precision applicator included, gently press the powder onto clean, dry hair, focusing on your hairline, part, or any sparse areas. Blend with light strokes for a seamless finish. The buildable formula allows you to layer for more coverage where needed. For maximum staying power, especially on active days, a light mist of hairspray will lock everything in place perfectly.

Is it easy to use on eyebrows too?

Absolutely! HairMagic+ doubles as an exceptional brow powder. Simply use an angled brow brush, pick up a small amount of product, and apply with short, hair-like strokes. The buildable formula creates natural-looking fullness and definition. For all-day polished brows, set with our PowerBrow+ Tinted Eyebrow Gel – they're the perfect combination.

What shades are available?

HairMagic+ now comes in seven versatile shades designed to match a wide range of hair colors:
Dark Brown – espresso, cool chocolate
Medium Brown – mocha, ash brown, chestnut
Natural Blonde – ash, beige, dirty blonde
Copper – auburn, strawberry blonde, ginger
Charcoal Brown – deep brunette, dark ash brown, soft black
Chocolate Brown – chestnut, golden brown, classic chocolate
Platinum Blonde – icy blonde, silver, pearl

Will it look natural?

Absolutely natural! HairMagic+ features an ultra-fine powder that's both buildable and exceptionally blendable. This gives you complete control to achieve a soft, undetectable finish that mimics real hair – no harsh lines, no stiffness, and no tell-tale powdery look. Even up close, it just looks like naturally fuller hair.

Is HairMagic+ long-lasting?

You can count on it! HairMagic+ is specially formulated to be water-resistant, standing up beautifully to humidity, light rain, and perspiration. It stays precisely where you apply it throughout your busy day, maintaining flawless coverage until you're ready to wash it out with your regular shampoo.

Can it be used on all hair types?

Yes! HairMagic+ works wonderfully across all hair types and textures – whether your hair is straight, wavy, curly, fine, or thick. The versatile formula delivers exceptional results for women dealing with thinning areas, greys, or root regrowth regardless of hair texture.

Is it safe for sensitive scalps?

Absolutely! We understand that many women develop increased scalp sensitivity as they age. HairMagic+ is specifically formulated with gentle ingredients that provide beautiful coverage without irritation. The formula is kind even to sensitive scalps, so you can enjoy flawless results without any discomfort.

Will it help with hair growth?

While HairMagic+ isn't primarily a growth treatment, its nourishing formula with Argan Oil, Panthenol, and Vitamin E supports a healthier scalp environment – an important factor for optimal hair appearance. By caring for your scalp while concealing, you're creating better conditions for your hair to look its best.

How long does one compact last?

With regular daily use on targeted areas like your part and hairline, most women find their HairMagic+ compact (3.5g / 0.12 Oz) lasts approximately 2-3 months. A little goes a surprisingly long way, making it an excellent value for such transformative results.

How do I remove it?

Removing HairMagic+ couldn't be easier. It washes out completely with your regular shampoo – no special cleansers or extra scrubbing needed! Simply wash your hair as usual, and the product rinses away cleanly.

Will HairMagic+ make my hair look dull or feel heavy?

Not at all! Unlike many concealers that can leave hair looking flat or feeling weighted down, HairMagic+ is remarkably lightweight. The ultra-fine powder blends seamlessly without dampening your hair's natural movement or shine. Many users report forgetting they're even wearing it!

Is HairMagic+ messy to apply or will it create fallout?

HairMagic+ is designed for clean, precise application with minimal product waste. The powder is firmly pressed into the compact, and the included applicator helps you pick up just the right amount and place it exactly where needed. For best results, use a gentle dabbing motion rather than sweeping to minimize any fallout.

How is HairMagic+ different from other hairline powders or root concealers?

HairMagic+ stands apart because it was developed specifically to address the unique needs of maturing hair. While most concealers focus solely on coverage (often with harsh, drying results), HairMagic+ delivers flawless, undetectable coverage while actually being good for your hair. The water-resistant, buildable formula creates natural fullness that lasts all day without irritation, even on sensitive scalps. It's truly the first "smart concealer" that works with your hair, not against it.

What are the ingredients in HairMagic+?

HairMagic+ is proudly 100% Vegan & Cruelty-Free! Here is the full ingredient list for each shade: Dark Brown: Talc, Mica, Silica, Dimethicone, Magnesium Stearate, CI 77891, CI 77491, CI 77492, CI 77499, Phenoxyethanol, Tocopheryl Acetate, Ethylhexylglycerin, Argania Spinosa Kernel Oil, Panthenol Medium Brown: Talc, Mica, Silica, Dimethicone, Magnesium Stearate, CI 77492, CI 77891, CI 77491, CI 77499, Phenoxyethanol, Tocopheryl Acetate, Ethylhexylglycerin, Argania Spinosa Kernel Oil, Panthenol Natural Blonde: Talc, Mica, Silica, Dimethicone, Magnesium Stearate, CI 77492, CI 77891, CI 77491, CI 77499, Phenoxyethanol, Tocopheryl Acetate, Ethylhexylglycerin, Argania Spinosa Kernel Oil, Panthenol

How do I choose the right shade of HairMagic+ Hairline Powder?

Match the powder to your roots or natural hairline - not the ends of your hair. If you’re between two shades, choose the darker one for more depth (it’s easier to blend than to lighten). The formula is soft, buildable, and blendable, so it’s easy to achieve a natural, seamless result even if your shade isn’t a 100% perfect match.

“It Does What It Says Or Your Money Back”. GUARANTEED!

At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.

 

So, if you’re not happy with your purchase, for any reason, (which we doubt), we’ll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!

HairMagic+ Hairline Powder

147 reviews
$28.00